Anderede    creating successful partnerships

4OC  enables organisations deliver better and more effective services to their customers, developing down-to-earth and workable solutions in partnership with client teams and providing ongoing mentoring and support required to guarantee they succeed.


Anderede and 4OC teams have worked collaboratively over the last 10 years providing business development/ business case development, commercial and contract management and implementation planning for Harrow Council, Liberata and JBW Group


Purpose Led Performance, led by Chris Blackwell, is passionate about helping organisations and individuals to be the best they can and to make a positive impact on society.  PLP work with organisations that are experiencing periods of growth, change or challenge.


Anderede is a founder member of The Network Group  – a diverse range of specialist practitioners from the public, private and voluntary sectors, each with a substantial background of working in or supporting the NHS, local authorities and wider public and private sectors. It aggregates their expertise, alongside that of client teams to better support the development of sustainable integrated care.



Ali Briggs is an experienced Business Solution, Stakeholder, and Transformation Director. She has over 25 years’ experience working in the public and private sectors to deliver sustainable business and service solutions backed by evidence-based options analysis and robust business cases. Ali brings learning from multiple sectors to underpin innovative but pragmatic solutions. At Capita, Ali led on a wide range of projects including helping a number of central govt departments to explore how to better prevent and/or manage service user debt; supporting NHS hospital trusts to develop new models of working to address funding challenges and designing outsourced service solutions for financial services organisations.



Chris Peel successfully developed and ran a consumer advisory business, including the delivery of specialist debt advice, money guidance and a legal services practice that operated across the U.K. Working closely with central and local government stakeholders, his focus was on developing an operating model that improved accessibility for the hardest to reach, delivering genuine outcomes and provided better value for money in comparison to traditional service provision. Through a multi-channel platform, he was integral to the launch of the Money Advice Service, delivering specialist debt advice services for local authorities and launching the first ever nationwide wide debt advice service across Northern Ireland.

Good people to do business with…

Steve Madden is a commercial/business solutions director with deep expertise in economic and financial modelling drawn from over 30 years’ experience in developing competitive, compelling, realistic business cases spanning transformation, operational delivery, commercial and financial strands principally within outsourced services contexts.

Steve has extensive experience of designing, benchmarking and reviewing customer services and support operations and developing financial business cases and effective commercial arrangements which manage risk transfer between customer and supplier.



Sunil Shahaney is our central government Stakeholder Engagement expert. Sunil was formerly Deputy Director for the Cabinet Office Debt Programme. Working closely with departments, Treasury, NAO etc. Sunil marshalled buy-in from six departments to a single Shared Service business case, secured sign-off from departmental accounting officers and navigated HM Treasury approval. 


Rita Gulrajani is Prince2 qualified and has extensive experience of  project management and operations delivery for administrative services having worked for over 22 years within Capita.  As Bid Project Manager, Rita was responsible for mobilising multi-disciplined teams to ensure that high quality, coherent, reviewed, assessed and approved proposals are delivered that exceed client requirements.


Jane Lucas has over 20 years’ senior management experience with Capita, principally in managing the business case cycle for new bids: implementing and running quality review and governance processes incorporating qualification, solution and commercial shaping and bid reviews/ contractual sign-offs through to sales closure.


Phil Braithwaite has 40 years’ experience in Business Process Outsourcing, Information Technology and Senior Business Management.  Originally from a Public Sector background, Phil became a business leader in Business Process Outsourcing (BPO) at Capita taking a leading role on a number of high-profile contracts, both onshore and offshore, including Capita’s largest Joint Venture. Phil is an FCA approved person and  currently a Non-Executive Director on the Board of a Financial Services Company.